More than a platform. A practice.
People
Senior analysts and data scientists embedded alongside your teams.
Methodology
Proprietary models, including CIM, agile MMM and incrementality, built for real decisions.
Technology
An AI/ML stack, including Synapse Insight Studio.
Illuminating Media Blind Spots
Every Marketing Organization Has Them.
- Channels that appear to outperform because they’re closest to the conversion.
- Dashboards that explain what happened but not why.
- Optimization decisions driven by attribution rather than incrementality.
- Disconnected data that obscures the true drivers of growth.
Synapse helps uncover what others miss so marketers can make better decisions with greater confidence.
What the practice delivers
Decision Confidence. Through Better Intelligence.
New from Synapse
Synapse Insight Studio
Most dashboards are built to explain what already happened. Synapse Insight Studio is built to help marketers decide what happens next.
SIS is Generator’s AI-native intelligence platform, connecting verified media data, business performance, Causal Impact Modeling and outside market signals to identify what changed, understand why it changed and recommend what to do next.
Rather than viewing media performance in isolation, SIS looks across channels, audiences, creative, markets and budget pacing while accounting for the broader factors influencing performance. An anomaly is only useful if you understand what caused it, and whether it represents a meaningful signal or simply noise.
One Source of Truth. Better Questions. Clearer Decisions.
Before SIS provides an answer, underlying data is verified and reconciled so agency and client teams are working from a shared source of truth.
Marketers can ask real questions of their data and receive answers grounded in Generator’s measurement models, benchmarks and business intelligence, not a generic AI model interpreting disconnected platform reports.
The result is not more reporting. It is greater clarity around where to invest, what to change and which decisions are most likely to drive incremental growth.
People Powered by Technology
At Generator, we believe technology should amplify human judgment, not replace it. SIS was built around that philosophy.
AI can identify patterns, surface anomalies and synthesize enormous amounts of information faster than any individual team. But knowing which signal matters, which risk is worth taking and how a decision connects to a client’s broader growth ambition still requires judgment.
Synapse Insight Studio brings those capabilities together: technology that makes our people smarter, faster and more informed; people who turn intelligence into action.
Bring Clarity to Growth isn’t simply a tagline. It’s the standard SIS was built to deliver.
You: What changed in paid social last week: signal or noise?
Channel contribution · WK 28
Meaningful signal. Social’s lift is causal, not seasonal, driven by two markets. Recommend shifting 8% of Search budget.
Signature methodology
Causal Impact Modeling
Measure the impact, not just the path.
The difference: demand you created, not clicks you’d have gotten anyway.
Data
Aggregate media, web and business data.
AI Insights
Causal alignment, saturation, carryover and synergies.
Action
Granular optimizations, forecasts and scenario plans.
No PII
No tags
No cookies
Non-linear response curve
The practice in the wild
Outcomes, not outputs.
24%
Of ecommerce revenue causally driven by media, per high-confidence CIM.
1.3×
True Shopping incrementality versus platform-reported attribution.
$1.7M
Low-incrementality search spend flagged for reallocation.
Source: recent CIM engagement · national specialty retailer · 12-month model period
Certified By
Bring clarity to growth
Put our Practice to Work.
One conversation with the Synapse team beats another dashboard.